| News and media |
Source: the 2016-02-14 15:00:02 meeting/MICE - Link
Under the background of China's social and economic rapid development, meeting the market as one of the market form the formation of late, is going through from start to strengthen the development of the process. In general, the Chinese conference market over the next five years or longer period of time, the development trend of the following ten aspects worthy of attention:
1, meeting industry's social and economic influence
Have a meeting first, and then the conference market and industry. There is the process of the accumulation of a quantity and quality. Although there are many factors restricting China meeting industry moves towards the unification and powerful in a short period of time, but look from the general development situation, the industry influence in the social and economic life in China will further increase, its role play will be more important.
2, the conference market specialization degree increase quickly
Specialization is the source of industrial progress. Meeting market specialization, mainly including the specialization of practitioners, meeting from planning, operation and management to service the whole process of specialization and market transaction process of specialization and professional conference marketing support system, and so on. The conference market specialization degree increase process, is actually the meeting industry integration ability and the comprehensive influence the process of ascension.
3, meeting market to the brand
The brand is the sign of industrial progress and strong. Meeting the market of the brand, not just confined to the meetings and activities of the brand, the industry chain of all links should be covered. The process of meeting the market the brand are usually deeper involvement with capital market after the merger, restructuring, and other severe market activities together. The characteristics of the meeting in the future market must be: no brand is not survival.
4, conference and exhibition, tourism, entertainment, public relations, cultural industries such as further integration
Meeting industry comprehensive service characteristics show that wants to maintain its strong vitality, will need to be associated with a lot of industrial convergence development. Although the degree of industrial convergence has light weight, weight even when difficult points you me, but we want to believe that the meeting industry will play a central role in it.
5, toward intensification of market competition
Contradiction between supply and demand is the basic factor of market competition, the market process of specialization and the brand, will make the competition more intense. However, this competition situation at some point, they will become more - China meeting market in the territory after the completion of preliminary segmentation integrated giants and niche market leader will become relatively stable ruler.
6 size bigger, meeting, conference platform value further revealed
Market in China meeting from primary stage to the advanced stage of development, in the process of continuously increasing scale of the meeting, the meeting will be from simple tools up to the platform, the industry, in the field, the community or the enterprise's strategic platform, at the very least is an integral part of their strategic platform. The increasing scale of the meeting and the platform of the conference itself, will rewrite the meeting the current market operation rules and operation mode, which will be the development of China's meeting industry to a whole new level.
7, destination government role in the meetings industry development
People gradually found that ignore the meeting industry, only attach importance to tourism and exhibition organizers are not enough. A growing number of local government has recognized that the meeting industry (or will) award tourism in stimulating consumption and promoting regional social and economic development has a unique role in the government departments to take positive measures to integrate destination resources, enhance coordination of unity, improve service quality, will get the result of a bargain.
8, internationalization gradually deepened
China meeting market self-enclosed, plus some external factors, the influence of the internationalization of China's meeting the market did not people imagine so quickly. About this, we from meeting the market entry and exit of the total growth in recent years can see come out. But with the deepening of China's social and economic internationalization of various fields, the internationalization of China meeting and incentive travel market will be one of the inevitable development direction.
9, meeting the application of the technology and equipment in the conference market more widely and deeply
In any one industry or field in the process of change, we can see the figure of science and technology, the industry will be no exception, of course. With growing influence, meeting industry, attracts more investment company, technology enterprise attention. We will find that more and more new technology, new equipment will with the fastest speed is applied to each link of conference and meeting market, reduce costs, improve efficiency, increase the experience.
10, online trading and online support will improve the efficiency of market operation meeting
We know that the meeting is a very complex "product", thus its trading process cannot independently by simple online interaction. But this does not mean that the Internet for meeting market didn't help, but on the contrary, the advantages of the Internet is indispensable in the process of meeting the market trading - make transaction process more scientific and more convenient.
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Email：marketing@klexhibitions.com
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